Something caught my eye, a warm, golden light glowing from a small storefront. The window display shimmered with crystals, candles, and carefully arranged spell kits. The door creaked open, and I stepped inside SpellBox, not entirely sure what I was walking into—but certain that I didn’t want to leave.

The scent of sandalwood and herbs hung in the air. Shelves brimmed with potions, dried florals, hand-bound books, and magical tools. Tarot decks lined the walls, each one more intricate than the last. In the center of the store sat the Wheel of Stars, a golden oracle spinner inviting visitors to spin and receive a card of guidance. I spun it, curious. It stopped on a card depicting a black cat and a crescent moon. The message? “Trust your instincts.” Whether coincidence or cosmic timing, it felt just right.

SpellBox is more than a novelty shop—it’s a sanctuary for the curious, the mystical, and the spiritually inclined. Everything inside feels intentional, from the layout of the altar space to the handwritten notes attached to spell kits and crystals. There’s heart in every corner.

SpellBox was founded in 1993 by Danae Thorp, now known as Danae Moon, a practicing witch, psychic, and author. What began as a dream in a Melbourne loft has grown into one of the city’s most unique and beloved metaphysical spaces.

Today, the store is an anchor point in the Royal Arcade and a key stop on any magical Melbourne itinerary. It attracts tourists, locals, and seasoned practitioners alike. And with the launch of the SpellBox Cauldron—a sister space just around the corner on Block Place—the enchantment now extends into workshops, ceremonies, and events for those looking to dive deeper into mysticism and energy work.

SpellBox offers daily psychic and tarot readings, and many visitors come back just for the readers themselves. I caught a glimpse of one reading in progress—quiet, focused, and personal. Readers like Annabella have earned reputations for their depth, accuracy, and kindness.

The store also hosts events and workshops on everything from ritual creation to chanting and dreamcraft. Whether you’re a total beginner or a seasoned witch, there’s always something to explore.